WHY DO YOU NEED A PERSONAL BRAND?

Think you don't have/need a #personalbrand? I see posts on how #physicians do not like the term "provider" as it erases individual expertise, education, training. That is an example of how the industry took control and defined the space with a non-differentiated term.

Be in control of you. Define yourself.

We are both physician executives who are certified by the Center or Executive Coaching who have created combined clinical/non-clinical careers. We are developing a course for physicians seeking to develop a more robust set of skills and range of career options beyond the bedside.

This is not for those running away from anything, rather, those seeking to have impact on a broader scale or balance clinical work with non-clinical work. What is essential is to know your why, know your strengths, understand what you are seeking, then communicate that to others.

To communicate your unique value proposition in a marketplace, you need to have a personal brand.

Read more here: https://bothsidesofthetable.com/if-you-don-t-define-your-personal-brand-the-market-will-8bd4c8e55a18

#nonclinical#career#coaching#healthcare#physician